Professional Destination Management (PDM)
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Professional Destination Management (PDM) Course
Introduction:
A destination management maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.
This Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.
In this course on Professional Destination Management, participants will learn how destination organizations and the various departments within an organization function, the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travelers.
Course Objectives:
After successful completion of this course you would be able to:
- Describe and apply standard professional practices across the
- PDM-International Standards domains on the test and the job
- Use test-taking tips and relaxation techniques during the exam
- Develop a personal study path for taking the PDM test
- Feel far more comfortable ahead of and in preparation for sitting for the PDM exam
Who Should Attend?
The course on Professional Destination Management is ideal for:
- Event management personnel
- Anyone with a good working experience in hospitality and tourism industry
- Hospitality management graduates
Course Outlines:
FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING
- Evolution of destination organizations and their roles in the community
- The technological advancements within the industry
- Structures and funding sources, and domestic organizations
- Tourism development commission
Risk Management | Financial Management
- Manage risk management
- Understanding payroll systems and ways to identify sources of funding
- Manage budget
- Manage monetary transaction
Human Resources | Stakeholder management
- Recruit staff and volunteers
- Train staff and volunteers
- Manage stakeholder relationships
Essential Collection Skills and Techniques
- Human Communication is our Business
- Build Rapport; Conquer Interference
- Ready, Set, Goal! Steps to Success
- Advocacy plan coupled with a strong community relation
Marketing and Sales - ( or site visit)
- Manage marketing plan
- Create and manage marketing materials
- Coursework on developing and marketing innovative products and services
- Maximizing sales and managing public relations efforts
