Online Reputation Management (ORM)
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Online Reputation Management (ORM) Course
Introduction:
A disconnect between a brand and its reputation creates barriers to success and growth. Traditionally, there has been a lack of focus on the value of reputation with the reasoning that it is not easily quantifiable in financial terms. However, the reputation of a company or brand is one of its largest intangible assets. Without a solid reputation, an organization, individual or brand risks its ability to sell or attract the best talent.
Online reputation management is a combination of short, medium, and long-term strategies. It needs to be considered as an integral part of the communications strategy that is focused on protecting the brand value and providing the strongest platform for future and continued growth. Online Reputation Management and Marketing involve taking control of your activity on social networks, interactions with web users, and reviews shared by customers.
This Online Reputation Management course covers online reputation management tools and strategy, digital PR, and brand management.
Course Objectives:
At the end of the Online reputation management Training course, you will be able to:
- Optimize the most prominent results that show up in the search engines – for your brand and yourself
- Position yourself as the expert in your area of expertise
- Build creative content, including videos, utilizing newly acquired tools and techniques
- Sharpen your Social Listening skills to take action on conversations involving you and your brand
- Leave with a fully optimized LinkedIn profile, (personal and brand)
Who Should Attend?
This course is intended for anyone who wants to increase their reputation online. The course is suitable for:
- Digital Marketers
- Marketing Consultants
- Business Owners or Entrepreneurs
- PPC Specialists
Course Outlines:
Online Reputation in the Digital Age
- Importance of Online Review (Making Our Business lookLook Ourt on the Internet)
- How the digital age has affected reputation management
- Explain how online reputation affects offline reputation
- Why do we focus on Google Location Review?
- Types of reputational risk that exist online
Encourage Customer Experience Sharing
- Negative reviews aren't fun! We can’t stop the bad reviews by Customers, but we can encourage more good review
- Importance of getting customers with Good Experience to Rate Us on Google Location Page in driving up Service Centre locations’ average star ratings
- Optimizing positive online content & how great content will bury bad content every time.
- How to avoid bad reviews, earn & increase positive reviews
Combat with Negative Reviews
- One negative review isn't going to shut down our business. But the way we handle negative reviews will set the stage for moving forward & improve our company's customer service & online reputation
- Importance of timely interaction & reply to the Online Review
- Techniques to help us solve negative reviews & earn better reviews
- How to protect a reputation in times of adversity
- Ways to embrace online negativity/criticism
- How to respond to a crisis online
- Debrief after a crisis & evaluate our response
Towards best practice reputation management - part 1
- How to be authentic & speak ‘beyond the corporate voice’
- Best practice in building a robust & sustainable online reputation
- Turning a negative review into a positive review
Towards best practice reputation management - Part 2
- Take proper steps in handling online negative business reviews
- Take the emotion out of responding to a negative review
