Communication for Development (C4D)
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Communication for Development (C4D) Course
Introduction:
Communication technologies and approaches have evolved rapidly in the past decade and new opportunities for engaging people in social change processes have opened up. At the same time, factors such as changing demographics, globalization, armed conflicts, climate change, disease, pandemics and epidemics, movements of migrant and refugee populations, and rapid urbanization have posed new challenges and requirements for innovation in the development and communication sectors.
This course will introduce participants to the field of Communication for Development (C4D). C4D is an evidence-based process that utilizes a mix of communication tools, channels, and approaches to facilitate participation and engagement with children, families, communities, and networks for positive social and behavior change in both development and humanitarian contexts. It draws on learnings and concepts from the social, behavioral, and communication sciences.
This 3 day course addresses the need for new and enhanced communication competencies to meet these new challenges and leverage opportunities for innovation to achieve behavior and social change.
Course Objectives:
At the end of this Communication for Development (C4D) Course, learners will be able to do:
- Understand key theories around communication, development, culture, behavior, and social change.
- Describe key theories around communication, culture, behavior, and social change.
- Define key C4D concepts, principles, approaches, methods, and techniques.
- Recall the role of research, design, development, implementation monitoring, and evaluation to C4D programming.
- Identify the steps involved in the design and development of effective, evidence-based, and human rights-based C4D strategies in line with best practice.
Who Should Attend?
The course is open to everyone. It was designed with the following audiences in mind:
C4D practitioners, students, and others with an interest in or responsibility for the design and implementation of social and behavior change communication initiatives.
Course Outlines:
Principles and Concepts in C4D
- Introduction to C4D.
- C4D Planning.
- C4D Implementation and Management.
Behavior and Social Change Theories in C4D
- Behavior and Social Change Theory in C4D.
- Interpersonal-Level Change Theories.
- Community-Level Change Theories.
- Theory-Led C4D Research and Planning.
C4D Research, Monitoring, and Evaluation
- Research, Monitoring and Evaluation Concepts.
- Participatory Research.
- The C4D Research, Monitoring, and Evaluation Framework.
