Advanced Events Management and protocol training
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Advanced Events Management and protocol training Course
Introduction:
In event planning, Advanced protocol generally refers to the rules of behavior and form one should follow when hosting or interacting with government officials or other organizational leaders/representatives; it also may comprise matters of cultural etiquette.
Advanced Events management and protocol training Course is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face-to-face communication opportunities created by events provide business people with the most powerful opportunities to influence their colleagues, clients, and investors. Smooth well-run events reflect well on any business building its reputation and standing.
The course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their events or more closely manage contractors organizing events for them.
Course Objectives:
At the end of the Protocol & Event Management training Course, you will be able to:
- Schedule and plan an event
- Learn how to be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
- Identify the most appropriate venues and activities for their events
- Manage the media at their events with confidence
- Troubleshoot event plans to identify potential problem areas before they emerge
- Understand what events can do for your PR and marketing strategy
- Get practical hints and tips on venue choice, stage management and different types of dining
- Learn how to look after guests and protocol for VIPs
Who Should Attend?
Advanced Events management and protocol training Course is ideal for:
- Senior Operational Managers with responsibility for managing teams whose role includes event management
- Senior Managers up to Board Level with responsibility for the strategic use of events as part of the organization’s PR and marketing strategy and their effective deployment
- Middle and Senior Managers tasked with the direct delivery of events or oversight of specialist sub-contractors
- PR Professionals
- Marketing Professionals
- Individuals who want to get new experience to improve their profile
Course Outlines:
The Role of Events in a PR or Marketing Strategy:
- An overview of Public Relations and how events fit in
- Events and the PR Transfer Process
- Strengths and weaknesses of events as a form of communication
- The Six Point PR Plan and its application to event management
- Assessing your needs
- The importance of clarity of purpose
- The importance of the audience
- Choosing the event to fit the objective
- Budget - staff, time, materials money
- Evaluating the event success
- A review of the different types of events available
Event Planning, the Theory and Practice
- Scheduling - the long-term plan
- Event Running Order - timing of an event
- Budget - staff, time, materials money
- Choosing the Best Venue for your purpose
- Accommodation
- Layout for Different Events - Seating, etc.
Stage Management, Dining and Entertainment, Health and Safety
- “Stage Management” of the Event
- Ensuring the Event is On-Message and On-Brand
- Welcome Desk - Set Up and Management
- Sets, Staging and Corporate Identity
- Catering, Entertainment and Music at your Event
- Staying Safe - Risk Assessment and Events
Managing the Media at Your Events
- Generating News through an Event
- Inviting the Media - invitations and press releases
- The Press Office, Press Pack and Gifts
- Conducting Interviews and Briefing Interviewees
- Creating a Lasting Record - Filming and Photography
- Involving your In-house Media
Invitations, VIPs and Bringing it all Together
- Invitation Process for Different and Protocols
- Working with VIPs
- Meet and Greet
- Hosting and Farewell
- Follow-up
- Building an Event Management Team
Result Day
- Pre-event drills and its importance
- Revising the prepared checklist for the event
- Time management and its importance for event’s success
- Conducting post event review meeting
- Workshop training on “Conduction of Event”
- How to close an event and understand the learnings from it? How to improve in the next event?
- Review of the course and “Question and Answer session”
The Ideal Host
- Key Qualities of the Ideal Host.
- Dealing with Different Types of Guests.
- Handling Difficult Personalities.
- Dealing with Guests’ Complaints.
- Handling Guests’ Complaints in a Timely Manner.
- Perception and Business Relations.
Managing Events and Behavior
- The Business Meal.
- Table Manners at Business Lunches and Business Dinners.